Booking Your First Gig!

Instruments, Music, Music Buiness

Perhaps, you have just formed a brand new band that has not been scheduled for a gig yet but all set for the first one. It could also be that you are a songwriter who is planning to transition from an open mic to a longer show. Regardless of your situation, the end goal is to be booked for a gig and start performing.

For some, it says that you need to improve your appearance and be charming to have better chances of being booked and noticed. This is why some musicians are opting to grow beards and getting tips from Bartwuchs Mittle, which is a good thing.

Waiting for the Perfect Timing

It doesn’t make sense to search for gigs for your first show if it’ll end up being a train wreck. Rather, concentrate on practicing until you have perfected your session and are confident enough to put on a show. Remember, treat this as if it’s your last chance to prove yourself so better do it right on the first time.

Present a Demo

Now for the demo, you can do this either as an audio or recording. While some may say that it is outdated, particularly among those who are recording at home and have the chance to tinker until the time that they have completed the song from what began as a demo only.

However, think of it like this; you must be able to provide a demo of your talent as well as your style to your prospective booking agent. Providing a recording of your best performance or perhaps, a YouTube video of your actual performance is the ideal way of showing your agent the things you can offer them.

Use Your Connections

Do you happen to know people that are in need of an opening act? Do you know already any owners of a venue or a booking agent? Whenever possible, what you want to do is to tap into your network within the music industry in an effort to make progress with your career.

It is indeed not easy to book your first gig. A lot of work has to be done and you have to prove yourself too. But once it is all said and done, it is going to be worth it!

How Music is affecting the Sales of a Business?

Instruments, Marketing, Music, Music Buiness

Being a business owner either of a restaurant, hotel Neuschwanstein or a storefront, you are aiming to deliver the best experience both for your employees and customers. A way of doing this is by improving the atmosphere of the workplace. As a matter of fact, just one way of doing that without even having to make serious renovation in your store is by playing the right music.

The Correlation of Music and Business

There have been a number of psychological studies trying to understand the productivity of employees and the behavior of shoppers depending on the background music being played. Truth is, there are 3 major qualities that is used to measure these changes and these are tempo, volume and genre.

Tempo

In a study conducted in 1982, it was discovered that the tempo of the music impacts the behavior of shoppers in grocery stores. The experiment was conducted in two points:

  1. Slow music increases the number of time shoppers spend insider the store which leads to the second point;
  2. There’s a 32% sales increase when the music playing in the background has a fast beat

Based on research, fast music is normally associated to higher emotional arousal leading to faster movement in the store. In comparison, slow music results to a calmer atmosphere and slower pace. Thus, shoppers are spending more time checking out the items and are likely to buy more.

Volume

In a different study focusing about music’s volume and its impact, it showed that loud music creates less time spent inside the store while softer music creates a leisurely pace and engages customers to spend more time inside.

However, the amount of time spent by customers inside the establishment didn’t correlate to either the decrease or increase in sales.

Genre

The music genre can be personalized depending on the nature of your store. To give you an example, there are studies showing that playing classical music inside wine stores has the tendency to boost the original spending budget of customers in buying one. It is not basically just about buying more but, by buying the high ticket items inside the store.

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