If you are in the music business, you would like to consider getting yourself Google reviews. As IP news has featured in their article, online reviews, especially on Google, enjoy a lot of attention and are important for many consumers. This is confirmed by various studies by BrightLocal from December 2020. Google ratings and reviews are particularly relevant in local SEO or local search, as they reflect the experiences of other buyers. According to the study, 87% of customers read online reviews of local businesses – you should take advantage of this opportunity.
Ratings on Google ensure the trust of searchers. According to BrightLocal’s study, 94% of customers say that a positive review makes them more likely to take advantage of what the company has to offer. Each of you knows it: Your best friend or sister recommends a product to you and you can hardly wait to try it out! But how trustworthy are the Google reviews in comparison? The answer: Almost the same. 79% of the study participants share this opinion. The stars and ratings that can be found on Google about your company can therefore have a significant influence on the purchase decision of your potential customers.
More visibility through Google Reviews
Wondering why else Google reviews matter? Google ratings influence the search algorithm and are therefore one of the ranking factors of your website. If your company stands out with positive Google ratings, this has an impact on your local visibility in addition to the trust factor.
Because good Google ratings and reviews appeal to many users, they click through to your website, resulting in website traffic being produced. In addition, Google concludes from regularly positive reviews that the users like your company or your products and services, which is why these entries should also be easy to find in the Google search. All of this together drives your Google ranking up.
Good and authentic Google ratings are the be-all and end-all to stand out from the competition because you probably know it: You are looking for a restaurant, a product, or a service on Google. We pay particular attention to the Google ratings and reviews of other guests or customers. The yellow stars in Google ratings not only attract attention but can also be a decisive factor in increasing your local visibility.
Music Reviews on Google get better audience build-up compared to other reviews online. So if you haven’t done Google reviews yet, you are missing out on a whole new effective marketing route.