Instagram Reels : An Alternative Social Media Tool for Promoting Your Own Music

Trump’s TikTok ban is something promoters and influencers must take seriously, since the outgoing POTUS is still looking to get back at social media sites. Anyway, whatever happens, musicians should know that Instagram now has a video sharing tool called Reels that they can use in promoting their music. Instagram Reels works pretty much the same way as TikTok; perhaps even better.

What Makes Instagram Reel Ideal as a Music Sharing App

A lot of influencers are migrating from TikTok to Instagram’s new Reels as Instagram’s parent company Facebook, invested a lot of funds and effort in creating a feature that can provide the same or even better video-sharing feature of TikTok. This denotes that Reels only allows video clips lasting only 15 seconds long.

instagram Reels Tools Available for Music Video Clip Creators

The Instagram Reels feature was released with the basic tools needed to creatively produce a 15-second long video clip, which include the following:

The Audio, which provides a search bar to use when looking for songs they love enough to use. An IG Reels user’s original music will automatically be included in the Instagram music library. If the musician’s IG account is Public, other content creators can use the original song or music composition as audio to their own Stories or Reels.

Timer and Countdown Reels creators looking to promote their music can make sure they’ll be recoding the best edition. The Timer and Countdown tools, allow them to get ready and record hands-free using the timer and countdown before the camera shoots.

Align – To make sure that your videos will have smooth transition from one 15-second clip to the next, this tool will indicated whether your next clip is aligned with video clip before it.

Speed –When looking to keep up and stay with the beat or to create a slow motion effect, the IG Reels has a tool that allows users to control the speed.

AR Effects – These are feature enhancing tools for creating unique special effects to make one’s Reels more attractive and interesting.

New Tools Recently Added To Instagram Reels:

Early this month, Instagram released new creative tools in the Reels section as a way to help promoters and influencers improve their Reels content.

New updates in the Reels inckude  “Edit Clips” to give Reel users the ability to change elements withing a specified capacity.

Reel Watermarks – Since a user may decide to go public and allow other IG members to use his original music, the Watermarks will make sure that the original composer will be given credit for the shared music content

Mix Audio and Voice-over are tools to use when a Reels creator wants to add numerous audio tracks in one video clip. The icon for this tool can be found at the top of the Reels composer screen, represented by a microphone image.

Branded Content tags allow Reels video clip to indicate if the content is sponsored by a business or company collaborator.

Multi-capture mode and Camera Booth – These are the tools essential to video clip creators looking to shoot numerous sequential images with just a single press or tap of the button.

Still, there is one drawback that has been holding musicians to use Instagram Reels instead of TikTok, while keeping their fingers crossed that the ban will not be permanent once President Biden is in office. All Instagram features, with the exception of InstaTV, can only be linked to one’s Instagram bio, whilst capable of holding only a single external link.

That problem though can be solved by using an Instagram bio link tool, offered by several many 3rd party providers. Here, the link will be contained in a landing page created in a musician’s account with the bio link provider. The latter in return will provide the IG content creator with a URL to use as his or her Instagram bio link.