A lot has changed in the music industry ever since advancements in digital technology enabled independent music artists to record and publish their own music. However, it’s a long and hard way to the top as an indie artist. Just like any business, they have to invest on marketing and advertising costs if they want to have their songs appear in the radar of potential fans.
SEO for Music is Not the Same as the SEO for General Searches
SEO for general Google searches is not applicable as a method for achieving the SEO goals of budding music artists. After all, music lovers who want to discover new music can get better results from using the search engines of Spotify, TikTok, Instagram, YouTube or Apple Music. However, if one is an aspiring music artist looking to hit the top of different music charts, one has to think big by having an Internet presence for growing a fan base.
If your music gets discovered, your potential fans would like to know more about you; and what it is about you that makìes your song relatable to their interests and experiences in life. Yet they might find you digitally obscure and seemingly unpopular, since your name, or your band’s name or any lyrics carried in your song, hardly appear in the top pages of Google’s SERP (search engine results page). It’s likely that they’ll lose interest in following you up or for that matter, in finding out if you have other songs to offer music enthusiasts.
As an indie artist, you have control over your songs and you can record and release every composition you come up with. what you don’t have are the clout and the machinery of record label companies to market and promote not just your songs, but your career as a musician, as well.
Music SEO is not focused on the words you used as lyrics in the song you uploaded in Spotify, or a song released as part of a playlist in a YouTube video. This denotes that if you are to optimize a song, you will be working with keywords that are universal to a lot of musicians and their compositions.
How Does SEO Work in Helping Indie Music Artists Become Highly Visible
First off, one must have an understanding of how SEO works in improving one’s visibility in the digital music realm.
Have someone to act as your digital marketing manager, who will help improve your availability in SERP’S suggested websites.
The concept of Search Engine Optimization (SEO) generally involves making the structure and content of a website work like a magnet to keywords used as indices by the search engine crawlers. Even before searches are made, the millions of websites in Google’s browser platform have been organized according to keywords that act as indices. So the best way to make a website or your social media posts highly visible to search engine crawlers, is by making sure they contain keywords most likely used as results indices.
When a search engine query is launched, the answers are selected based on keywords. The appearance of answers in the top pages of the SERPs depends on how the website or web-based publication is ranked as the most relevant. The ranking system follows a set of protocols or rules formulated as search engine algorithms.
SEO for music is not about composing songs using highly searched keywords. It’s about using popular keywords to describe you as a music artist, as a songwriter, maybe as a Latin songwriter, or as a composer of pop Latin love songs. These are just examples of how you can use keywords to make you and your songs visible through your website and your social media account profiles.