Being a business owner either of a restaurant, hotel Neuschwanstein or a storefront, you are aiming to deliver the best experience both for your employees and customers. A way of doing this is by improving the atmosphere of the workplace. As a matter of fact, just one way of doing that without even having to make serious renovation in your store is by playing the right music.
The Correlation of Music and Business
There have been a number of psychological studies trying to understand the productivity of employees and the behavior of shoppers depending on the background music being played. Truth is, there are 3 major qualities that is used to measure these changes and these are tempo, volume and genre.
In a study conducted in 1982, it was discovered that the tempo of the music impacts the behavior of shoppers in grocery stores. The experiment was conducted in two points:
- Slow music increases the number of time shoppers spend insider the store which leads to the second point;
- There’s a 32% sales increase when the music playing in the background has a fast beat
Based on research, fast music is normally associated to higher emotional arousal leading to faster movement in the store. In comparison, slow music results to a calmer atmosphere and slower pace. Thus, shoppers are spending more time checking out the items and are likely to buy more.
In a different study focusing about music’s volume and its impact, it showed that loud music creates less time spent inside the store while softer music creates a leisurely pace and engages customers to spend more time inside.
However, the amount of time spent by customers inside the establishment didn’t correlate to either the decrease or increase in sales.
The music genre can be personalized depending on the nature of your store. To give you an example, there are studies showing that playing classical music inside wine stores has the tendency to boost the original spending budget of customers in buying one. It is not basically just about buying more but, by buying the high ticket items inside the store.