Combining Music and Scents to Produce Harmonizing Effects

Music has the power to stir up varying emotions in humàn beings. Some go as far as calling music the language of emotion since every music piece has structure, syntax and progression. Listening to a song or a musical composition can draw out feelings of happiness, sadness, nostalgia, anxiety, and a host of other emotional responses processed by the brain.

Not everyone listens to music intentionally; but even if heard as pipe-in music, or from someone’s else’s device, music can still evoke even a slight emotional response. The human brain can go as far as retaining the sound of the last piece of music it received, via a natural response commonly referred to as LSS or “last song syndrome.” Such is the power of music that continuing researches are being undertaken for a thorough understanding about the physiological effects of music.

Studies include pinpointing other areas in the brain that trigger memories, like the responses linked to scents or smells. Previous researches show that scents can likewise affect moods that release different emotions, including negative reactions like disgust or anger. In natural settings, both sounds and smells are present as enhancements to visual perceptions. The natural smells of trees, of flowers or of fresh air combined with the gentle sound of rustling leaves, of rippling water, or of birds tweeting messages to each other, are certain to bring out idyllic emotions.

Ongoing Studies About Crossmodal Referencing Performed by the Human Brain

Since both sounds and smells can trigger emotions, researchers have reason to believe that the brain performs crossmodal referencing when processing information sent simultaneously by the auditory and olfactory systems.

Crossmodal Referencing pertains to brain activity involving interactions between different sensory systems when interpreting information into perceptions, e.g. optical and auditory, optical and olfactory, nervous system and optical or auditory. The sound of rippling water immediately provides an outdoor adventurer with information of a river or stream nearby, which when cross referenced with the optical system will help locate the source of the sound.

However, the human sense of smell tends to be selective, storing mostly information or memories related to happier or pleasant times. The theory is that when the nervous system receives a smell that is foreboding, it releases hormones that cause a person to react: such as covering the nose to prevent the smell from entering the system or to take a flight response when toxic smell is in the air. Although still largely unproven, it somehow explains why crossmodal referencing between the olfactory and auditory systems generally produces positive or pleasant mood changes.

Thorough Understanding of Crossmodal Referencing Between Sensory Systems as Marketing Tool

When creating marketing or advertising concepts, and structuring ideas about background music, graphic presentations and product sampling, consider the brain’s crossmodal activities in processing information. Perfumery businesses can even take a step further, by working on the idea of creating scent bottles that also produce sounds like a jewelry box as a way of enhancing perceptions about the fragrance.

Scent diffusers, whiff boxes, or scented warmers, packaged in ornate bottles, jars and boxes, release scent molecules in grain grams to release subtle fragrances inside a room. If used in offices outfitted with pipe-in music, its mood-changing effect will likely be harmonizing. Adding music to home use of those scentsy products, will basically produce the same harmonious effect.

U.S. Music Gear Manufacturers Feeling the impact of Trump’s Tariffs on EU Exports

Even before the U.S.-China trade tensions escalated into a full-blown Trade War, a broad list of U.S. manufacturing industries had already been hit hard by President Trump’s trade tariffs. The series of tariff increases went into effect as early as January 2018.

Nearly all economists gave warnings that increased import taxes will also trigger increase in prices, and adversely affect trade relationships with affected countries, as well as disparage global economic growth. Trump insisted that tariffs will enrich the U.S., whilst stating

”Trade wars are good, and easy to win.”

Although Trump’s political advocacies and methods on how to globally put the country in a strong trading position seemed not to hurt other industries, the opposite actually happened. China and the EU, have in turn imposed retaliatory tariffs on goods imported from the U.S.

instead of rethinking, Trump made an even bolder move by announcing that all products exported by U.S. businesses to China will be also be slapped with a 25% tariff increase. As a result, the trade tension between the United States and China had developed into a full-blown Trade War. Many commented that Trump’s Tariffs actually had one principal objective, to weaken China’s economy and force the country to change its own global trading practices.

How Trump’s Tariff Policies Affected, and Will Continue to Affect the Music Gear Industry

On June 24, 2018, the Union of European countries announced a 50% increase on certain products that will be imported from the U.S. The list includes items that can have a significant impact on the music gear industry, specifically those that export the following:

  1. Portable Electronic Readers, particularly the battery operated type used in recording and in reproducing text.
  2. Apparatus for processing digital signal used in mixing sound, while connected to a wired or wireless network.
  3. Electrical machines capable of providing translation services or dictionary functions.

To make it clear, if a U.S. music gear manufacturer buys from an E.U. country, it is a US import currently not included in the list of products subject to Trump’s Tariff increases. However, on the part of buyers in EU countries, they will likely pay higher prices on US made music gear or music-related devices. Mainly because European importers/dealers of U.S. made products, will likely pay an additional 50% tax on such U.S. imports.

If China’s retaliatory 25% tariff on all U.S. exports continue, this will all the more make U.S. made products, less competitive globally. Most American manufacturers, including those that produce U.S.-made music gears and music-related devices, procure components from China. If so, their purchases will then constitute China’s U.S. exports that are subject to 25% tariff.

That being the case, the higher cost of China-made components will result to less profit. That being the case,  manufacturers and retailers will pass on the additional costs to end-user consumers.

Local retailers therefore will also find it difficult to compete in the buying and selling business. After all, the resulting increase in cost of inventories will eat directly into their profits. As it is, the uncertainty of where the trade war with China is headed, makes it it difficult for them to offer voucher code that offer tempting price reductions.

Week-Long Music Festival Enhances Super Bowl LIII Experience in Atlanta

As fans await the 2019 Super Bowl LIII in Mercedes-Benz Stadium in Atlanta, Georgia, a series of free concerts is concurrently taking place at the Centennial Olympic Park.

Collectively called “Super Bowl Live,” concerts and festivities occur daily toward the February 03, 2019 Super Bowl 53 final match. Local and visiting fans of the New England Patriots and the Los Angeles Rams, will surely be all hyped-up for the Big Day!

The main concerts, albeit for a ticket price, are set to happen at the State Farm Arena; bringing over big name music talents such as Metro Boomin’, Migos, Lil Baby and Lil Yachty on January 31, 2019; Aerosmith on Feb 01, 2019 and finally, Bruno Mars on February 03, 2019.

The Super Bowl LIII (53) 2019 event is the third Super Bowl hosted by the city. The first was the 1994 Super Bowl XXVIII (28) and the second, the 2000 Super Bowl XXXIV. Both were held in Atlanta’s Georgia Dome. The stone’s throw proximity of the Mercedes-Benz Stadium, to the Atlanta Convention, the State Farm Arena and the Centennial Olympic Park, makes the city an ideal location in which to hold a week-long series of concerts and festivities, enhancing the 2019 Super Bowl 53 event.

Atlanta’s Missing Link to an Otherwise Compleat Super Bowl LIII Experience

One important thing missing, to make the Super Bowl LIII Atlanta visit complete for avid sports spectators, are sportsbook outlets. Sports betting in Georgia is still illegal and not even the best sports betting website (เว็บพนันบอล แนะนํา)operating legally in other U.S. States can furnish a solution. After all, online sports betting in the U.S is legal only if betting transactions transpire within the boundaries of their respective jurisdiction.

Local and visiting sport betting enthusiasts in Atlanta will have to content themselves with fantasy sports betting, being the only legal type of sports betting activity in Georgia. Still, savvy sports bettors can find their way through the Internet in seeking for a solution. They know of sport betting websites operating in other countries (in Canadian, European or Asian regions), not legally barred from accepting sports bets coming from different geo-locations.

Sad to say, a bill proposing for the legalization of sport betting has yet to be introduced in Georgia Congress; perhaps one will come up in time for the next Atlanta Super Bowl event.

Niceties of Having a Music Nook

Make Yourself a Music Nook

A music nook does not have to be a corner. It can be any special spot in your home where you can truly immerse yourself with your kind music.

First, let me make clear that I am not a music student or a music teacher. I am just a young adult who balances time between college studies and a part time job, while living in the same roof as my family. Having mentioned that, it is easier to describe how it could be difficult for me at times to find relaxation at home during my precious rest days.

On those days, our living room fills with sights and sounds of recreational activities. After all, my younger brother and sister, as well as my mom and dad, also consider weekends as the best days of the week. Not that I do not want to be around them or for them to be around me. It is just that there are times when I want to spend some hours simply listening to music while reading an ebook, or while poring over fashion magazines.

The Need to Have a Special Space

There are rest days when I missed doing just that, as our living room blares with the sounds of a terse video game, combined with sudden and loud interjections coming from my brother: “dang,” “argh,” “hah,” and other words you would rather not read or hear. The bedroom is one that I share with a younger sister, where the experience is pretty much the same, except that more idle conversations take place.

In one of those days, I came up with a bright idea of making a spot in the house as my special territory. I asked my mom if I could use the space under the staircase as my “music nook”. Well, at first she thought I only meant staying in that corner when listening to my media player. It later dawned on her that I intended to move out some decors and vases, replace the shoe cabinet with a desk, as well as add some hanging shelves and hooks on the wall.

How It Feels to Have a Special Nook

My music nook of course extended a little more than the space below the staircase; spanning as far as the area covered by the not-so-small, but-not-so-big rectangular rug I borrowed from my mom. As an additional treat, I bought myself a bean bag chair. I made sure the cool comfy chair used the type of bean bag filler that will allow me to lounge restfully in it for one or two hours.

One of the niceties of having a music nook is that of having quality time for relaxation. Staying in that nook made listening to music and reading e-books more enjoyable than ever. The most number of hours I spend in it is two; but sometimes it extends whenever I doze off, curled up in my bean chair.

The nook has given me a mindset that if I stayed in it for at least two hours during weekends, i have stored enough stamina for the hectic days ahead.

 

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